Ron Chapple Studios is a highly successful photo studio that specializes in integrated production, shooting, editing and digital retouching of stock images on an international scale.

Ron travels 100,000+ miles a year to hundreds of locations and requested a look that was hip enough to appeal to his creative colleagues yet with enough low-key professionalism to create immediate visual credibility in more conservative business settings. The gray dot is rendered as a hole in print and signage applications reminiscent of a pinhole camera — one of the earliest tools used to record images.