Uncoated Uncovered is an intricate brochure promoting Classic Graphics (a commercial printer in Charlotte, NC) and its skill at printing images on uncoated papers. The elaborately constructed brochure was conceived and designed by Mervil Paylor Design — but print design is just part of this story.

Using fresh thinking in web technologies, direct mail, and fulfillment, we worked with Classic Graphics to create a way to get Uncoated Uncovered in the hands of people we already knew were interested. One of the tools used was a microsite we developed, giving the back story of the project. Please peruse the Back Story microsite and find out more about what went into the making and launching of Uncoated Uncovered and how similar print/technology combinations might solve a need for you.